Making money from a website built from the ground up to monetize via Google AdSense has become a popular source of extra income. However, it does involve a fair amount of time and knowledge in order to be successful. The following are the basic steps you must take to create a website, to start earning money from AdSense.
What you should NOT do: Never change the Google AdSense HTML code. If this is a mystery to you, good. It's not something you want to learn. Don't ask your friends and your relatives to click on your Google ads and never hint to your visitors to click on the ads either. This is fraud and they will come after you. Never label the Google ads with text that says anything other than "sponsored links" or "advertisements." You know who will get you, right? Never click on the ads that are on your page. Google has prepared for this, and they will know. This is fraud and they will come after you. Never put a Google ad block in a pop-up window or in error pages. Not even on empty pages. You don't want to put something on a page just to try to make money on an accidental click. Again, this is fraud and will not work for long. Webmasters can make AdSense more successful by focusing on attracting more visitors to their sites. There are several ways to accomplish this. Improving content is critical, as visitors are more likely to view the site when it holds quality material. Market to the right people, and take every opportunity to give the website URL exposure. Develop a mailing list, create a newsletter, offer a free item to encourage sign-ups, and publish a form on the website that allows visitors to request more information. This is all free advertising, which keeps viewers aware of the website and encourages new viewers to visit. The more of it that is done, the faster traffic will increase and the more clicks on Google ads you will get and the more money you will make.
Make sure your website is SEO (search engine optimized). You can do this by using descriptive page titles, meta tags and meta description. Your website copy should also be informative and relevant to your subject matter and should include keywords. Also avoid using Flash sites and one with flashy Javascript menus. Back Links are an important part of generating traffic. One way to create some is to publish articles into article directories with a link to your site. You can never have too many published articles. Your material must be original, no copying allowed. There are many article directories but a few popular ones are ezines and GoArticles. Use Viral Marketing to your advantage. Join social networks and let your friends and business colleagues know about your website. Use links to your website in your profile to generate more Back Links. Pay-per-click (PPC) advertising is a popular way to generate website traffic. The two most popular PPC search engines are Google and Yahoo. They are also the most costly to advertise on. Before you start a PPC campaign, it's important to do research on which keywords are effective in getting result. It's also important to determine whether your website converts, and turns those visitors into paying customers. Otherwise you'll be throwing your money away. There are other PPC alternatives like Bidvertise and Clicksor.com which are cheaper to advertise with, but don't generate the same amount of traffic that Google and Yahoo do. Ads on other related sites are a good way to generate traffic. However, they are usually only effective if the link is directly to a call to action, such as a product page with a Buy Now button.
The Google AdSense program is a great way to earn an additional income for most webmasters and a big income for some who have made it the main source of revenue.
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