Saturday, October 9, 2010

PPC advertising

How To Get More Traffic To Your Blog - VI
Getting boat load of traffic to your blog is the dream of all bloggers. Internet marketing is one way to get traffic to your website. Although there  are many ways to do it free but one other method that requires small amount of your money is PPC (Pay Per Click) which  has been around for years and is continuing to grow. But if you are a new blogger and wanted to start PPC you should know a few early stage problems that you may suffer. I will describe a few of them in this article.

Problems for Pay Per Click advertising Campaigns
There are a few problems that a new advertiser may come across. One of them is not getting the desired traffic. I always mention in my tips that getting traffic is something thing but getting the desired relevant traffic should be your first aim, this could become a little difficult when you opt Google adwords and the keywords that you mention for your PPC ads does not relate to what you are providing to your visitors and subscribers.
The other problem that you may encounter as a starter is setting the cost of your ads. Setting the amount you agree to pay according to the profit you earn in return is important and sometimes can't be achieved effectively.

Ask yourself what suitable keywords can define your blog or why the search is being performed and if the keywords used are what your site has to offer. There are many ways to improve the keywords optimization. The most effective of them is the one which is done using Google keywords search and finding out which are the keywords that are more positive to attract targeted traffic. And for second problem you should start with a small PPC amount and if goes well then follow PPC by spending more money in the way.

Note: There are many other websites that allow you to advertise your blog ads. List include Yahoo, Adbrite, Amazon and the list goes on and on. But social networking websites such as Facebook also allow you to advertise so take into consideration as well before making any other decision. I personally use the Google Adwords and recommend it to you too.

Waiting for your comments and suggestions Abeer Khan. Follow my whole series of "How to Blog" on



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